Twenty years ago, getting your hair done involved a lengthy and expensive process. Women had to make appointments and clear a sizeable chunk of their day in order to make it happen. This is because the majority of time was attributed to waiting to see their hair specialist and spend hours sitting in a chair for the actual procedure to be done. It’s a routine that has outlived its purpose in today’s fast-paced, tech-driven society. That’s why one entrepreneur broke the mold with a revolutionary salon model that’s changing the industry as we know it.
Diamond Dynasty Virgin Hair
In 2010, Raquel Brown launched Diamond Dynasty, an online storefront that offers boutique hair products at competitive prices. Their inventory includes the industry’s best wigs (frontals and closures), weaves, hair extensions, clip-ins, mink lashes, and a variety of proprietary shampoos, conditioners, sealants, and irons to help clients maintain their hair products. All hair products are sourced from 100% virgin hair, meaning they have not been chemically treated, permed, or dyed in any manner. Because of this, virgin hair is shinier and can last up to two years with proper care and maintenance! After four years of success, Raquel still noticed that even though offering an online storefront offered convenience compared to traditional salons, there was room for improvement.
Diamond Dynasty Vending Machines
In 2014, Raquel changed the game by installing the first Diamond Dynasty Virgin Hair Vending Machine at the Four Seasons Town Center Mall in Greensboro, North Carolina. All vending machines are stocked with all of Diamond Dynasty’s best-selling products based on the market demand of that area. Upon noticing the popularity of these innovative vending machines, Raquel expanded by establishing several vending machines across five states. Let’s take a closer look at why these vending machines have amassed so much success.
Boutique in a Box
Meticulous planning went into the design of every Diamond Dynasty Vending Machine. Each unit is equipped with a 50” touchscreen that displays high-definition videos and photos of Diamond Dynasty products inside. Behind the door, there is 15 feet of shelf space of merchandise to offer each client a comprehensive selection to get all their hair care necessities from one spot, in one transaction. All machines are installed with an NFC module, offering clients newer methods of payments by utilizing their mobile devices (Apple, Samsung, and Google). The last touch in building a new unit is wrapping it in a vibrant decal that let’s shoppers know from afar that they’re close to convenient and affordable boutique hair products. Through effective market research, all Diamond Dynasty Vending Machines are stocked with merchandise that is in high demand from the demographics of their area. In addition to this, Raquel and her support team strategically place ever Diamond Dynasty Vending Machine in high-traffic and easily accessible locations to make sure everyone can take advantage of the revolutionary benefits of our vending machines.
Shine Bright Like a Diamond – No Matter Where
Despite offering the industry’s best hair products through Diamond Dynasty’s online platform, clients still have to wait for their merchandise because of shipping logistics. Raquel’s intention with her fleet of upscale vending machines was to provide immediate solutions to the many problems clients experience with their hair.
For example, if you’ve planned a day for self-care and pampering through what is known as “retail therapy,” you can spend less time waiting in salons by visiting a Diamond Dynasty Vending Machine at the mall to purchase all of your needs in one spot! Purchasing from our vending machines allow you more time to explore and shop at your favorite stores without having to wait hours at a hair salon!
One of the biggest reasons Diamond Dynasty is one of the leaders in the wig and hair extension industry is because we offer the best products for those wanting to look their best for special occasions. You can find one of our virgin hair vending machines at a beauty supply shop to simplify your search by sourcing all of your needs in one location! This is beneficial especially for those who enjoy matching their makeup to the colors of our hair products.
It’s hard to let go of traditions, which is why hair salons will always be in operation. However, that doesn’t mean you have to stick with lengthy procedures and long wait times for your hair necessities! You can get the best of both worlds with Diamond Dynasty Vending Machines. By placing units inside hair salons, you can get your hair done and bypass the waiting times of ordering online by purchasing extra Diamond Dynasty products that help compliment your new hairstyle!
Interested in Being Your Own Boss?
Diamond Dynasty’s Vending Machines have surged past the competition because of Raquel’s decision to offer entrepreneurs an exciting franchise opportunity. If you’re interested in getting into business for yourself, consider franchising a Diamond Dynasty Virgin Hair Vending Machine! Investing to operate one of our units includes an incredible affordable startup investment, and because it is a vending machine, each unit takes up an extremely small footprint with operations being nearly 100% hands-off! Franchisees receive support throughout the development and ongoing operations to reduce the common obstacles that lead to the shutdown of businesses. Moreover, through Diamond Dynasty’s innovative P.O.S. system, franchisees can monitor sales to efficiently restock their machines and refine their inventory to offer their area’s consumers the products they need! If you’re interested in becoming a Diamond Dynasty franchisee, contact Franchise Creator today!
About Franchise Creator
Franchise Creator provides a comprehensive line of services supporting businesses through the process of franchising their concept. Founded by Mr. Hossein Kasmai in Miami, FL, Franchise Creator helped convert over 400 businesses into well recognized franchise brands. Mr. Kasmai has launched many successful concepts of his own that have been ranked by Entrepreneur Magazine among the Top 500 franchises for six years in a row and the Top 100 fastest-growing franchises for two years in a row. For more information about Franchise Creator, please visit the company website at www.franchisecreator.com or call 305-592-9229.